Category: Customer Insight

Why you need a human compass to really understand your customers

How do you find real human insight? Explore what people say, do, search for, and shout about…

Time Lords & Timelines

Looking for great customer insight to help come up with better ideas? It’s all in the…

timing.

See No Evil, Hear No Evil…

A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…

The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…

Doubling the Dots

Want to come up with better ideas? Get more parts on the table…

The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…