Category: Innovation

Things can only get…worse?

We live in a world that is perfecting the functional experience at the expense of the emotional experience.

Inevitable Innovation

If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.

The Human Compass

How do you find real human insight? Explore what people say, do, search for, and shout about…

‘The Great Acceleration’ by Robert Colvile

There are many books written about new technology, and there are many books written about human nature. But this book manages to be one of the few that successfully combines both…

Doubling the Dots

Want to come up with better ideas? Get more parts on the table…

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…