Category: Insight


The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…


Doubling the Dots

Want to come up with better ideas? Get more parts on the table…


The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?


One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…

The Power of Perspective

Understanding the other person’s perception is vital, whether you’re serving customers, running a team, or just trying to be efficient. So why do so many people find it so hard?