Category: Insight

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The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…

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Doubling the Dots

Want to come up with better ideas? Get more parts on the table…

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The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

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One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…

The Power of Perspective

Understanding the other person’s perception is vital, whether you’re serving customers, running a team, or just trying to be efficient. So why do so many people find it so hard?