Category: Most Popular

Why you need a human compass to really understand your customers

How do you find real human insight? Explore what people say, do, search for, and shout about…

The Rules of (human) Engagement

Want your customers to love you? Then start by making sure your employees at least like you…

The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…

The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

The Alice in Wonderland guide to career planning

What can Alice and the Cheshire Cat teach us about career planning? Focus on the journey, not the destination…

The Myth of Customer Loyalty

As soon as a company stops being useful, customers leave. And that’s why customer loyalty is a myth…