As soon as a company stops being useful, customers leave. And that’s why customer loyalty is a myth.
We live in a world that is perfecting the functional experience at the expense of the emotional experience.
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Want to give your customers a better experience? Maybe take a leaf out of Amazon’s book and stop treating them like criminals.
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What can a failed newspaper teach us about the importance of truly understanding what customers want?
What can Alice and the Cheshire Cat teach us about career planning? Focus on the journey, not the destination…