Category: Published

Why you need a human compass to really understand your customers

How do you find real human insight? Explore what people say, do, search for, and shout about…

Design for the 99(%)

Want to give your customers a better experience? Maybe take a leaf out of Amazon’s book and stop treating them like criminals.

The Rules of (human) Engagement

Want your customers to love you? Then start by making sure your employees at least like you…

Time Lords & Timelines

Looking for great customer insight to help come up with better ideas? It’s all in the…

timing.

(It’s not) All About the Money

Giving customers money when they complain will make them go away, but might also mean they don’t come back…

See No Evil, Hear No Evil…

A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…

The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…