Category: Strategy

The Reality of Perception

We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…

One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…

Teaching new dogs old tricks

Think slick Silicon Valley start-ups always trounce the analogue old guard at customer experience? Think again…

The Descent to Average

Why do so many great ideas disappear into nothingness? The dreaded descent to average…

In Search of Certainty

I recently ordered a large plate of nachos. And that got me thinking about the need for certainty in our lives, whether as a customer, a career-planner, or a commuter…

The Way You Make Me Feel

If it’s true that the only thing that matters in life is how you make people feel, then what does this mean for a purposeful career and a customer-led company?

What Sepp Blatter Can Teach Us About Our In-built Biases

What Sepp Blatter can teach us about availability bias, confirmation bias, and paying too much attention to Gary Lineker.