Human Behaviour
Life Lessons from the Legend of Zelda
A few weeks ago, I had an epiphany whilst playing my Nintendo Switch. It This game of monsters and mystical lands is far closer to real life than I’d expected…
Modern Day Fears
Forget spiders, snakes, and tall buildings. These are the things that really keep us up at night.
Arbitrary Units of Measurement
There’s something wonderfully human about the arbitrary objects we use to describe sizes that are hard to comprehend.
Everything Changes But… Everything
We’re all obsessed that everything is changing – when really almost everything is staying the same.
Nudgestock 2017 in 10 handy quotes
Another year, another brilliant Nudgestock-by-the-sea. Here’s ten of the best moments…
The Reality of Perception
We all see the world from where we stand, so to unlock real insight, you need to continually challenge your perspectives…
Nudgestock 2016 in 10 quotes
Another year, another brilliant Nudgestock. Here’s ten of the best moments…
The Way You Make Me Feel
If it’s true that the only thing that matters in life is how you make people feel, then what does this mean for a purposeful career and a customer-led company?
Watching the Pennies
This week I bought an Apple Watch – and in my struggle to find a use for it, I was reminded of our skewed psychology of money…
The Myths We Need to Survive – Yuval Noah Harari
‘Sapiens’ tackles a few small questions about how the ability to create stories has shaped our prejudices, religious beliefs, and capitalist consumption. So perfect for some light weekend reading…
Revealing Preferences at BX2015
This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…
Nudgestock 3 in Thirteen Quotes
Nudgestock returned with a new venue, but the same superb level of behavioural insight…
The School of Life’s Business Wise conference in 16 quotes
On a gloriously sunny Thursday in 2015, I had the pleasure of attending The School of Life’s Business Wise conference.
What Sepp Blatter Can Teach Us About Our In-built Biases
What Sepp Blatter can teach us about availability bias, confirmation bias, and paying too much attention to Gary Lineker.
The Dangers of Voting Without Thinking
Three thoughts on how to make sure you’re really thinking about thinking about voting…
Stop, Look, and Listen
What happens when you take your headphones out and listen to the world around you? If you’re on a Chiltern Railways train, quite a lot, it seems…
The News: A User’s Manual by Alain De Botton
Are we addicted to the news? How do we really understand what customers value? And where can I find a historical timeline of people mocking new technologies, only to be proved brilliantly wrong?
Deciding How to Decide
Kahneman, Gigeringzer, and Rosling all know how to make better decisions. Here’s my summary of what they say – now you just need to decide to read it…
An Evening of Behavioural Science with the ITC
On Thursday night, I had the pleasure of attending a small event in a delightful Art Gallery, hosted by the Independent Transport Commission – how can we use Behavioural Science to inform transport policy?
It’s Good to Talk
Good decisions come from understanding a range of perspectives – even if that means talking about topics that you’d really rather avoid, with people you’d really rather ignore…
The Right to be Wrong
I’ve come to the conclusion that actually, despite the negative press it often receives, being wrong is great.
Nudgestock2 in Fifteen Handy Quotes
Nudgestock is quite frankly, the best (non) conference I’ve been too.
The Power of Perspective
Understanding the other person’s perception is vital, whether you’re serving customers, running a team, or just trying to be efficient. So why do so many people find it so hard?
An introduction to Behaving Irrationally – Dan Ariely
Irrational or not, Dan Ariely has some interesting thoughts on why we behave the way we do…
