Doubling the Dots

Want to come up with better ideas? Get more parts on the table…

The Effortless Economy

I was recently reminded of how crucial effortlessness is in creating a brilliant
customer experience, whether that company be an old dog, or a Silicon Valley pup full of new tricks…

The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

Originals by Adam Grant

It’s always a good sign when, before finishing a book, you’ve already bought a copy for two people and recommend it to several others. Here’s the bits I enjoyed the most…

One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…

Nudgestock 2016 in 10 quotes

Another year, another brilliant Nudgestock. Here’s ten of the best moments…