The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

Originals by Adam Grant

It’s always a good sign when, before finishing a book, you’ve already bought a copy for two people and recommend it to several others. Here’s the bits I enjoyed the most…

One step back, two steps forward

It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…

Nudgestock 2016 in 10 quotes

Another year, another brilliant Nudgestock. Here’s ten of the best moments…

Teaching new dogs old tricks

Think slick Silicon Valley start-ups always trounce the analogue old guard at customer experience? Think again…

Next Generation Motivation

The next generation of ambitious graduates are here. They’ll need more than sun, sea, and spreadsheets to stay motivated…