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I’m fascinated by human behaviour, in the past, the present, and the future.

Or to put it another way, I enjoy understanding why we did what we did, do what we do, and will be doing a few years from now.

I think that great decisions are made when people look at all three – as these people explain far better than I could:

We study history not to know the future but to widen our horizons, to understand that our present situation is neither natural nor inevitable, and that we consequently have many more possibilities before us than we imagine.’

Yuval Harari

‘People don’t think how they feel, they don’t say what they think and they don’t do what they say

David Ogilvy

The purpose of looking to the future is to disturb the present. It is only by being disturbed that we stand a better chance of shaping the future rather than being its victims

Gaston Berger

Luckily for me, I have the pleasure of working with a wonderful group of people at The Foundation, researching and connecting that understanding to help people find new and better ways of doing things. This could be for individuals, for companies, or for customers, so do a lot of personal coaching, strategy development, and proposition & experience design.

We’re based in Soho, London. So, you can find me there if you’d like a chat, or get in touch in any other way that works for you.

I hope you enjoy what you find here, and of course, all opinions are my own…