In case we haven’t met…

I’m variously described as a facilitator, consultant, or coach, spending most of my time in rooms full of post-it notes to help people come up with new and practical ways of doing things – for their customers, their companies, or themselves.


Great ideation starts with understanding people, asking questions and challenging perceptions to discover how we were, are, and will be, and overcoming our own inherent biases:

‘You should only assign yourself to a position when you can equally argue the opposite view

Dan Dennett

We study history not to know the future but to widen our horizons, to understand that our present situation is neither natural nor inevitable, and that we consequently have many more possibilities before us than we imagine.’

Yuval Noah Harari

The purpose of looking to the future is to disturb the present. It is only by being disturbed that we stand a better chance of shaping the future rather than being its victims’

Gaston Berger


Then, it’s about creating collaboratively, getting a diverse group of people together, being interested in each other’s experiences and opinions, and finding new connections which lead to practical answers:

‘The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table

Steven Johnson

To be interested, be interesting

Dale Carnegie

‘We don’t know where we get our ideas from. What we do know is that we do not get them from our laptops.’

John Cleese

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Luckily for me, I have the pleasure of working with a wonderful group of people at The Foundation in London, discovering and connecting a deep understanding of what people truly value, to help clients find new and better ways of doing things.


We most frequently get asked questions about customer experiences, customer propositions, and customer strategies, working across industries and geographies.

So please do get in touch, and feel free to ask any questions or challenge any of my perceptions…

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