Is the Peak-End Rule Just a Gimmick?
The one where I get given free chocolate
Author: johnJsills
Things Will Never / Maybe / Likely Be The Same Again
The one where we go back in time – and predict the future
Want to know what you really think about your customers? Just listen to what you say about them.
I’ve been reading Gill Ereaut’s excellent book on language (The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters), and it…
It’s not our fault, but it is our problem
A couple of weeks ago, a leaflet dropped onto the doormat and created a frisson of excitement throughout the house. Our favourite Indian restaurant – close to our old house,…
The Sandwich Slumber: Turning New Year’s Resolutions into Real Customer-Led Change
So, how are those new year’s resolutions going? This is usually about the time when those good intentions made whilst hanging out at home start to meet the crushing reality…
25 Things I Learned in 2025
Because no-one’s ever thought of doing a list like this before
Spa Visits, Warm Beer and Tom Hanks in The Terminal
The one where I do a lot of people-watching
Easy to Do the Easy Things, Hard to Do the Hard Things
The one where no-one is available to help with my query
johnJsills 