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Author: johnJsills

Posted on July 23, 2026July 13, 2026

The unremarkable secret of a human customer experience

The thing about doing what I do is that you spend a lot of time seeing – and being told about – the worst in Customer Experience. It’s an affliction,…

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Posted on July 9, 2026July 6, 2026

Guest Post: Keir Starmer, HMRC, and a lesson in Failure Demand

A couple of years ago, the Financial Times reported that Taxpayers (i.e. people) had spent a combined total of 800 years on hold trying to get through to HMRC. 800…

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Posted on June 24, 2026June 22, 2026

Case Study: AirBnBust: What happens when certainty gets replaced by confusion

Around 2008, in the shadow of the financial crisis and the glow of this new device called an iPhone, a host of companies launched that redefined their sectors. Uber for…

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Posted on June 4, 2026June 2, 2026

Tied Up Too Tight: A human culture creates a human experience

An unexpected lesson about the importance of building a human culture inside an organisation.

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Posted on May 21, 2026May 19, 2026

Mountain Rescue: How Good People Compensate for Bad Systems

‘Hi, on Saturday we fly home, but want to climb a mountain in the morning. Would we be able to have a late checkout, so we can have showers when…

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Posted on May 7, 2026May 5, 2026

Pizza Express: meaningfully distinct, or distinctly average?

A few years ago, in the heyday of their 2-for-1 voucher offer, Jamie Douglass sent me the most brilliant story about Pizza Express: ‘I just went to the local pizza…

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Posted on April 23, 2026April 20, 2026

The Fabric of Customer Loyalty (or how to earn, not buy, customer decisions)

My Dad used to collect old newspapers.  Well, I guess to him they were just newspapers. But now they’re pretty old. As much as I enjoyed seeing how the stories…

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Posted on March 26, 2026March 24, 2026

Why Wait to be Asked: The Proactivity Problem

You know that thing where you’ve been thinking about something, and suddenly you see it everywhere?  Like if you’re thinking of buying a new car, say a dark grey Volkswagen,…

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