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Author: johnJsills

Posted on October 14, 2026October 13, 2026

The Post Office Scandal: Why do good people do bad things?

When Paula Vennells walked into the Post Office Inquiry in May 2024, the room was heaving with journalists from every major newspaper. Only three seats had been reserved in the…

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Posted on October 1, 2026September 30, 2026

A Photo Essay on Straightforward Language

Because of what I do, I get a lot of CX stories and examples sent in to me. I like to think of it as a cathartic service I provide…

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Posted on September 17, 2026September 15, 2026

There’s three of us in this marriage: designing for customers with a permanent +1

In some ways, my blog posts track what’s been going on in my life over the past ten years.  When I moved house, I wrote a lot about kitchen and…

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Posted on September 3, 2026September 1, 2026

Back to School: Why the best leaders start life on the frontline

Every now and then, you’re lucky enough to see someone at the absolute peak of performance. Think Usain Bolt in the 2016 Olympics. Lionel Messi in the 2022 World Cup.…

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Posted on August 6, 2026August 2, 2026

Pole-Axed: Why bad customer experience is expensive to provide

You know what it’s like. One moment, you’re on a Teams call, chatting away like normal. The next, the pole which connects your broadband has been ripped out of the…

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Posted on July 23, 2026July 13, 2026

The unremarkable secret of a human customer experience

The thing about doing what I do is that you spend a lot of time seeing – and being told about – the worst in Customer Experience. It’s an affliction,…

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Posted on July 9, 2026July 6, 2026

Guest Post: Keir Starmer, HMRC, and a lesson in Failure Demand

A couple of years ago, the Financial Times reported that Taxpayers (i.e. people) had spent a combined total of 800 years on hold trying to get through to HMRC. 800…

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Posted on June 24, 2026June 22, 2026

Case Study: AirBnBust: What happens when certainty gets replaced by confusion

Around 2008, in the shadow of the financial crisis and the glow of this new device called an iPhone, a host of companies launched that redefined their sectors. Uber for…

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