All posts by johnJsills

Inevitable Innovation

If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.

The Lost Art of Aftersales

Want your customers to recommend you? Maybe stop ruining their experience with your incessant feedback requests…

The Human Compass

How do you find real human insight? Explore what people say, do, search for, and shout about…

Design for the 99(%)

Want to give your customers a better experience? Maybe take a leaf out of Amazon’s book and stop treating them like criminals.

Nudgestock 2017 in 10 handy quotes

Another year, another brilliant Nudgestock-by-the-sea. Here’s ten of the best moments…

The Rules of (Human) Engagement

Want your customers to love you? Then start by making sure your employees at least like you…

Back to the Future

Looking for great customer insight to help come up with better ideas? It’s all in the…

timing.