My list of impulse lockdown purchases is impressive, and one reminded me that if companies make it too hard for customers to leave, then they’re unlikely to ever come back.
There’s a saying that you’re everyone you’ve ever met. Here’s a few lessons I’ve learnt from some helpful chance encounters…
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.
Hello I’m Martin, Mike, Dave, Roger, and David, and I’m the CEO of a company you’ve used occasionally in the past. I’m sorry I’ve not been in touch before. I…
These are some of my favourite quotes (/sentences that I can repeat to others to make myself sound wise) about human behaviour, creativity, innovation, personal development, and writing.
These are the non-fiction books that have shaped my perspective on the world, all scoring very highly on the controversial ‘page-corner-folding’ rating scale.
Forget spiders, snakes, and tall buildings. These are the things that really keep us up at night.
There’s something wonderfully human about the arbitrary objects we use to describe sizes that are hard to comprehend.