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Category: Customer Experience

Customer Experience Stories

Posted on December 4, 2025December 2, 2025

Spa Visits, Warm Beer and Tom Hanks in The Terminal

The one where I do a lot of people-watching

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Posted on November 20, 2025November 17, 2025

Easy to Do the Easy Things, Hard to Do the Hard Things

The one where no-one is available to help with my query

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Posted on November 6, 2025November 5, 2025

The misplaced panic of unclear communication

The one where it’s not as bad as we think

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Posted on October 16, 2025October 13, 2025

Would Your Customers Buy You A Goodbye Card?

The one where my writing curse strikes again

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Posted on October 2, 2025October 1, 2025

A Remarkable Royal (Mail) Rumble

The one where I lose a parcel and lose my s**t.

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Posted on September 4, 2025September 2, 2025

Case Study: A Love Letter to the Real King’s Cross

We’ve had our office in Kings Cross for nearly ten years now. Whenever I tell people, I always get the same question: ‘Oh, are you in the new posh bit,…

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Posted on August 21, 2025August 20, 2025

Supermodels, Swindon, and Rory Sutherland

Why do trains focus on time over comfort?

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Posted on July 31, 2025July 30, 2025

The AI Agent Customer Contact Conundrum

A couple of years ago, I needed to know quite urgently whether I was insured to drive my Mum’s car. I’d got the train to her house, but had to…

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