Focussing on the outcome, not the question, will mean you never need to ask ‘Is there anything else?’ ever again
What can a missed fridge collection, a DoNotReply email, and a fake name tell us about how companies waste money giving a bad customer experience?
When you’re stuck in the inner processes of an organisation, being a customer can feel a lot like trying to complete a level of Mario.
What happens when it doesn’t just work?
Managing expectations well can relieve a lot of worry and stress. But the best companies do it in a way that creates fun and excitement, too…
One kitchen, several builders, and a reminder that organisations should be saving customers time, not demanding it.
My list of impulse lockdown purchases is impressive, and one reminded me that if companies make it too hard for customers to leave, then they’re unlikely to ever come back.
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.