End As You Mean to Go On
My list of impulse lockdown purchases is impressive, and one reminded me that if companies make it too hard for customers to leave, then they’re unlikely to ever come back.
Category: Customer Experience
Customer Experience Stories
Stand By Me
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.
An update from the CEO of every company you know
Hello I’m Martin, Mike, Dave, Roger, and David, and I’m the CEO of a company you’ve used occasionally in the past. I’m sorry I’ve not been in touch before. I…
Own it, Explain it, Solve it: What Swiss Rail teaches us about exceptional problem resolution
A delayed train in Switzerland, and the response of staff, show how an understanding of a customer’s emotions is as important as delivering on the promised function.
Being Customer-led During the Covid Crisis
Through the deluge of emails from corporate CEO’s, one thing has become clear – the best businesses put humanity first.
You Get What You Pay For
What the British fascination with queueing can teach us about the changing nature of ‘premium’ customers
Big Little (Brand) Lies
Telling people what your brand will deliver is important. But delivering it is even more so.
It’s The Thought That Counts
Complaints aren’t a gift. They’re a massive inconvenience for everyone involved.
