Big Little (Brand) Lies
Telling people what your brand will deliver is important. But delivering it is even more so.
Category: Customer Experience
Customer Experience Stories
It’s The Thought That Counts
Complaints aren’t a gift. They’re a massive inconvenience for everyone involved.
Money to Burn
A good experience is great for customers and a cost-saver for organisations – whereas bad customer experience can be expensive to provide.
Everything Changes But… Everything
We’re all obsessed that everything is changing – when really almost everything is staying the same.
Stand and Deliver
Stringent policies and procedures frustrate your colleagues and customers alike. Often the best customer experiences come when employees feel they can stand in front of the rules.
The Two Headed People Challenge
Getting people to like your brand doesn’t always start with a flashy advert. In fact, it could start with their CV.
Show Me The Money
Good customer experience leads to commercial success. And that means making it easy for customers to join you.
The Human Touch
Companies spend huge amounts of time and money stopping their people from being human – yet being human is exactly the thing that makes for a great customer experience
