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Tag: Design

Posted on December 10, 2015September 14, 2020

The Descent to Average

Why do so many great ideas disappear into nothingness? The dreaded descent to average…

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Posted on September 18, 2015February 10, 2021

Design With The End In Mind

Once you see it, you can’t un-see it. Another example of the importance of certainty in the world of customer experience…

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