Author: johnJsills
✈️ Designed with Distinction
I’m writing this at 39,000 feet, somewhere over northern Iraq. I can’t publish it now, because, despite the plane ticket costing hundreds of pounds, it doesn’t get me Wifi, for…
Everything is Awesome!
When you visit Lego House in Billund, the main thing everybody talks about is the cafe. On the menu, each item has a picture of a Lego brick next to…
🏡 Home and Away – Live Case Study
The one where I renew all my insurances on the same day
Nobody Cares About Your Business As Much As You Do
The one where I don’t go cold water swimming
🤬 F*ck You I Won’t Do What You Tell Me
What’s the most sweary song you know? Eminem? Rage Against the Machine? Limp Bizkit? I now know the answer to this because, over Christmas, I had to play these songs…
🚗 Charged Up and Locked In – What My Car Taught Me About Customer-led Innovation
When you buy an electric car, everyone wants to know what it’s like. How’ve you found the switch? How long does it take to charge? Is it cheaper? Quieter? More…
🍳 What a full English teaches us about customer-led innovation
The one where I eat a lot of breakfast in the name of research
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