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Category: Customer Experience

Customer Experience Stories

Posted on October 16, 2025October 13, 2025

Would Your Customers Buy You A Goodbye Card?

The one where my writing curse strikes again

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Posted on October 2, 2025October 1, 2025

A Remarkable Royal (Mail) Rumble

The one where I lose a parcel and lose my s**t.

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Posted on September 4, 2025September 2, 2025

Case Study: A Love Letter to the Real King’s Cross

We’ve had our office in Kings Cross for nearly ten years now. Whenever I tell people, I always get the same question: ‘Oh, are you in the new posh bit,…

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Posted on August 21, 2025August 20, 2025

Supermodels, Swindon, and Rory Sutherland

Why do trains focus on time over comfort?

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Posted on July 31, 2025July 30, 2025

The AI Agent Customer Contact Conundrum

A couple of years ago, I needed to know quite urgently whether I was insured to drive my Mum’s car. I’d got the train to her house, but had to…

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Posted on July 17, 2025July 15, 2025

Three Lessons from the Institute of Customer Service Report

A good friend of mine, Tom Johnson, writes an excellent Substack full of boring charts. It’s called ‘Slow Futures’, with his point being that whilst lots changes, most things stay…

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Posted on July 3, 2025June 30, 2025

From Boardroom to Bedlam: What Jason Manford’s Hotel Nightmare Teaches Us

‘That’s somebody in an office, that makes a policy, that makes them more money – but they don’t have to deal with the sh*t.’ It’s not often I quote the…

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Posted on June 19, 2025June 23, 2025

Broken Doors, Smashed Laptops, and Why the Moments that Matter, Matter

You know what it’s like. You get the text, something bad has happened.  The first text is to prepare you, steel you for what comes next.  The second is to…

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