Human content in a digital world
The best content needs to not only be good, but human. That’s possible by being interesting, positive, and relevant…
Category: Customer Experience
Customer Experience Stories
There’s No Time Like the Future
It’s easy to predict that the future will arrive, but it’s far harder to predict what it will look like. So why should we try guess what’s going to happen – and how can doing so help us be, well, better?
The Power of Perspective
Understanding the other person’s perception is vital, whether you’re serving customers, running a team, or just trying to be efficient. So why do so many people find it so hard?
The Future’s Bright, The Future’s Human
So the world has changed, life has changed, we’ve all gone digital and we don’t know why we make most of the decisions we do. But the experience is increasingly what people pay for, with the best experiences retaining a human element
The World According to Trailfinders
Trailfinders are the best Travel Agents in the world – because they understand the importance of the human touch…
The trouble with Treating Customers Fairly
Why are we so obsessed by treating customers fairly? Does it matter? And what is ‘fair’, anyway?
Why I Love Chiltern Railways
Ok, I admit it. I love Chiltern Railways. But when you read why, you’ll want to move to Buckinghamshire and travel with them too…
How to Solve a Problem Like Innovation
People love talking about innovation, but often get lost in a myriad of post-it notes and white-walled workshops. Here’s how to do it better…
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