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Tag: Apple

Posted on February 25, 2021December 9, 2021

CX Case Study – Apple

What happens when it doesn’t just work?

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Posted on July 4, 2019September 15, 2020

Let Your People Go (And They’re More Likely To Stay)

Creating a team of identikit colleagues may well be good for compliance, but it’s not good for creativity. And after a while, your best people will get fed up, and leave.

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Posted on January 10, 2019September 14, 2020

Scooters, Stomachs, and Screentime: Welcome to the World in 2019.

The future’s already here… with a summary of the best (and worst) of the 2019 trends reports.

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Posted on June 13, 2018September 15, 2020

The Myth of Customer Loyalty

As soon as a company stops being useful, customers leave. And that’s why customer loyalty is a myth.

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Posted on October 4, 2016September 14, 2020

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

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Posted on September 1, 2016July 16, 2021

Originals by Adam Grant

It’s always a good sign when, before finishing a book, you’ve already bought a copy for two people and recommend it to several others. Here’s the bits I enjoyed the most…

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Posted on February 25, 2016February 18, 2018

It’s Not Me, It’s You

If a customer makes a mistake, it’s the companies fault for making it possible for a mistake to be made. Welcome to Customer Experience in 2016…

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Posted on January 22, 2016September 14, 2020

Trends Reunited

So Friends Reunited is no more. But it leaves us with lessons in social networking, online stalking, and the importance of keeping an eye on the trends shaping the world we live in.

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