Tag: Apple

The Descent to Average

Why do so many great ideas disappear into nothingness? The dreaded descent to average…

In Search of Certainty

I recently ordered a large plate of nachos. And that got me thinking about the need for certainty in our lives, whether as a customer, a career-planner, or a commuter…

Watching the Pennies

This week I bought an Apple Watch – and in my struggle to find a use for it, I was reminded of our skewed psychology of money…

You Know You’re a Child of the 2010’s When…

This week, the future finally crash-landed into the present. So here’s a few sure signs that you grew up in the 2010s…

Scarcity by Sendhil Mullainathan & Eldar Shafir

17 reasons why life is great, remembering a time before Google, and making the most of what we’ve got…

How to Solve a Problem Like Innovation

People love talking about innovation, but often get lost in a myriad of post-it notes and white-walled workshops. Here’s how to do it better…