Revealing Preferences at BX2015
This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…
Making Things Better For Customers
This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…
I’ve come to the conclusion that actually, despite the negative press it often receives, being wrong is great.
Nudgestock is quite frankly, the best (non) conference I’ve been too.
Irrational or not, Dan Ariely has some interesting thoughts on why we behave the way we do…
Why are we so obsessed by treating customers fairly? Does it matter? And what is ‘fair’, anyway?
We all want more choice, but we all hate making decisions. So what’s the answer? Read on…