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Tag: British Airways

Posted on May 12, 2024May 12, 2024

✈️ Designed with Distinction

I’m writing this at 39,000 feet, somewhere over northern Iraq. I can’t publish it now, because, despite the plane ticket costing hundreds of pounds, it doesn’t get me Wifi, for…

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Posted on May 2, 2022May 2, 2022

Case Study: British Airways and the Importance of Concrete Communication

The one where I lose my luggage and get attacked by an angry mob

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Posted on February 24, 2022February 23, 2022

Meaningless Measurement

We live in an epidemic of feedback requests. But rather than helping companies to understand their customers, it might be hindering them instead.

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Posted on October 22, 2020October 20, 2020

Time to Say Goodbye?

One kitchen, several builders, and a reminder that organisations should be saving customers time, not demanding it.

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