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Tag: Featured

Posted on October 10, 2019November 6, 2020

Everything Changes But… Everything

We’re all obsessed that everything is changing – when really almost everything is staying the same.

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Posted on June 13, 2018September 15, 2020

The Myth of Customer Loyalty

As soon as a company stops being useful, customers leave. And that’s why customer loyalty is a myth.

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Posted on January 19, 2018September 15, 2020

Things can only get…worse?

We live in a world that is perfecting the functional experience at the expense of the emotional experience.

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Posted on October 23, 2016December 9, 2021

The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

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Posted on December 10, 2015September 14, 2020

The Descent to Average

Why do so many great ideas disappear into nothingness? The dreaded descent to average…

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