Sorry Seems to be the Easiest Word
We’re in the midst of an epidemic of apology – and the result is that customers are losing respect for big companies.
Making Things Better For Customers
We’re in the midst of an epidemic of apology – and the result is that customers are losing respect for big companies.
Self-service checkouts, airport check-in, customer feedback requests… why is it so hard to be a customer nowadays?
We live in a world that is perfecting the functional experience at the expense of the emotional experience.
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Another normal day, another normal commute, and I’ve got my normal standing spot by the bin-seat, a useful substitute for when my legs start to give way should one of those very-rare, nearly-never-happen, but-when-they-do-they-take-ages delays occur.
If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.
The announcer’s voice acts like a starting gun for the well-dressed, middle-aged, suited-and-booted office workers piling through the ticket barrier.
‘Ladies & Gentlemen, the train now approaching platform one’
Want your customers to recommend you? Maybe stop ruining their experience with your incessant feedback requests…