Stand By Me
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.
Making Things Better For Customers
How to get good insight
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.
If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.
How do you find real human insight? Explore what people say, do, search for, and shout about…
Looking for great customer insight to help come up with better ideas? It’s all in the…
timing.
A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…
What can a failed newspaper teach us about the importance of truly understanding what customers want?
People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.