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Category: Insight Techniques

How to get good insight

Posted on August 27, 2020September 15, 2020

Stand By Me

Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.

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Posted on November 3, 2017September 14, 2020

Inevitable Innovation

If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.

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Posted on August 9, 2017September 14, 2020

The Human Compass

How do you find real human insight? Explore what people say, do, search for, and shout about…

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Posted on February 28, 2017September 14, 2020

Back to the Future

Looking for great customer insight to help come up with better ideas? It’s all in the…

timing.

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Posted on January 27, 2017September 14, 2020

See No Evil, Hear No Evil… (guest post)

A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…

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Posted on December 14, 2016September 14, 2020

Doubling the Dots

Want to come up with better ideas? Get more parts on the table…

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Posted on October 23, 2016September 15, 2020

The Thick End of the Wedge

What can a failed newspaper teach us about the importance of truly understanding what customers want?

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Posted on October 4, 2016September 14, 2020

Unpredictable individualism

People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.

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