Stand By Me
Before lockdown hit, I went shopping with a customer to see whether how she said she shopped actually had any correlation to how she behaved. Spoiler alert: it didn’t.
Category: Insight Techniques
How to get good insight
Inevitable Innovation
If you want to keep up with your customers, stop delaying the inevitable and instead do something about it.
The Human Compass
How do you find real human insight? Explore what people say, do, search for, and shout about…
Back to the Future
Looking for great customer insight to help come up with better ideas? It’s all in the…
timing.
See No Evil, Hear No Evil… (guest post)
A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…
The Thick End of the Wedge
What can a failed newspaper teach us about the importance of truly understanding what customers want?
Unpredictable individualism
People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.
