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Making Things Better For Customers

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Posted on April 19, 2021June 23, 2021

A Technique for Producing Ideas by James Webb Young

In 30 minutes this book will tell you everything you need to know about creativity. Don’t read this blog, just buy the book instead.

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Posted on April 11, 2021April 15, 2021

The Biggest Bluff by Maria Konnikova

Learn about the importance of observation, attention, and self-control, through the Bond-esqe lens of professional poker.

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Posted on March 31, 2021July 16, 2021

Showing the Plumbing

When you’re stuck in the inner processes of an organisation, being a customer can feel a lot like trying to complete a level of Mario.

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Posted on February 25, 2021December 9, 2021

CX Case Study – Apple

What happens when it doesn’t just work?

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Posted on November 26, 2020November 23, 2020

Track, Trace, and Race

Managing expectations well can relieve a lot of worry and stress. But the best companies do it in a way that creates fun and excitement, too…

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Posted on November 9, 2020July 16, 2021

Life Lessons from the Legend of Zelda

A few weeks ago, I had an epiphany whilst playing my Nintendo Switch. It This game of monsters and mystical lands is far closer to real life than I’d expected…

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Posted on October 22, 2020October 20, 2020

Time to Say Goodbye?

One kitchen, several builders, and a reminder that organisations should be saving customers time, not demanding it.

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Posted on September 24, 2020September 23, 2020

End As You Mean to Go On

My list of impulse lockdown purchases is impressive, and one reminded me that if companies make it too hard for customers to leave, then they’re unlikely to ever come back.

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