Nudgestock 2016 in 10 quotes

The greatest non-festival of the year came and went again on Friday. Except this time, for the first time, I wasn’t able to make it…

Luckily, my exceptionally talented colleague @larakottsieper was, and has even carried on the tradition of a post-Nudgestock blog…

Unfortunately John J Sills was unable to make the trip to Folkestone for the fourth Nudgestock this year, however every cloud has a silver lining. His lack of attendance has meant that I have been given the privilege of writing a guest post on his blog. What follows is a shortlist of the best quotes heard at Nudgestock this year, to give a flavour of the thoughts shared at a one of British behavioural science’s annual highlights.

“Uber would’ve gone nowhere unless you had the map showing the car on its way.”

Rory Sutherland


“We are social creatures, we take our cues from each other and these cues are accelerating.”

“Getting a notification is a form of validation – neural and social – and it drives you to keep engaging.”

Robert Colvile

“Fun requires a level of unpredictability, and unpredictability is much more addictive than predictability.”

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“Our attitudes to profit signal our core moral behaviour – we care about where money comes from.”

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“Rather than trying to be the winners, we should focus on what we can achieve – not being the loser.”

Paul Craven

“The fact that you can’t filter out the world around you, those disruptions help you to be more creative.”

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“Smart people think complicated things are clever, really smart people know simple things are clever.”

“When you position yourself correctly you reframe the entire competition.” Dave Trott

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“Instead of highlighting the things that could get worse, we should highlight the way to get there.”

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All in all, a wonderful excuse to get out of London for a day, that was inspiring and thought provoking. Thanks to the Ogilvy Change for putting together this event, we’re already looking forward to next year’s.

Thank you for reading this article, I really hope you enjoyed it. If you did, I’d love you to subscribe to my blog at to get new thoughts sent to you on an infrequent basis, and find me on twitter @johnJsills, and Lara at @larakottsieper.

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