The greatest non-festival of the year came and went again on Friday. Except this time, for the first time, I wasn’t able to make it…

Luckily, my exceptionally talented colleague @larakottsieper was, and has even carried on the tradition of a post-Nudgestock blog…

Unfortunately John J Sills was unable to make the trip to Folkestone for the fourth Nudgestock this year, however every cloud has a silver lining. His lack of attendance has meant that I have been given the privilege of writing a guest post on his blog. What follows is a shortlist of the best quotes heard at Nudgestock this year, to give a flavour of the thoughts shared at a one of British behavioural science’s annual highlights.

“Uber would’ve gone nowhere unless you had the map showing the car on its way.”

Rory Sutherland

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“We are social creatures, we take our cues from each other and these cues are accelerating.”

“Getting a notification is a form of validation – neural and social – and it drives you to keep engaging.”

Robert Colvile

“Fun requires a level of unpredictability, and unpredictability is much more addictive than predictability.”

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“Our attitudes to profit signal our core moral behaviour – we care about where money comes from.”

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“Rather than trying to be the winners, we should focus on what we can achieve – not being the loser.”

Paul Craven

“The fact that you can’t filter out the world around you, those disruptions help you to be more creative.”

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“Smart people think complicated things are clever, really smart people know simple things are clever.”

“When you position yourself correctly you reframe the entire competition.” Dave Trott

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“Instead of highlighting the things that could get worse, we should highlight the way to get there.”

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All in all, a wonderful excuse to get out of London for a day, that was inspiring and thought provoking. Thanks to the Ogilvy Change for putting together this event, we’re already looking forward to next year’s.

Thank you for reading this article, I really hope you enjoyed it. If you did, I’d love you to subscribe to my blog at johnjsills.com/subscribe to get new thoughts sent to you on an infrequent basis, and find me on twitter @johnJsills, and Lara at @larakottsieper.

Posted by johnJsills

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