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Author: johnJsills

Posted on June 19, 2022June 18, 2023

40 Lessons from 40 Years

I had a big birthday so wrote a big list

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Posted on May 19, 2022July 19, 2022

When Things Go Wrong

When something goes wrong, it’s easy for customers to fall into a Pit of Despair. The best organisations own the problem and save themselves money, too.

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Posted on May 2, 2022May 2, 2022

Case Study: British Airways and the Importance of Concrete Communication

The one where I lose my luggage and get attacked by an angry mob

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Posted on April 22, 2022

Reach for the Stars

Whatever happened to our ambition?

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Posted on March 24, 2022April 3, 2022

Sense and Serendipity

How working from home is killing our creativity

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Posted on February 24, 2022February 23, 2022

Meaningless Measurement

We live in an epidemic of feedback requests. But rather than helping companies to understand their customers, it might be hindering them instead.

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Posted on December 16, 2021December 15, 2021

Hanging By a Thread

A simple story of a clothing company dealing with a particularly pedantic problem

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Posted on October 28, 2021December 9, 2021

Far From Home

Or the importance of focussing on customer outcomes

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