The Descent to Average
Why do so many great ideas disappear into nothingness? The dreaded descent to average…
Author: johnJsills
In Search of Certainty
I recently ordered a large plate of nachos. And that got me thinking about the need for certainty in our lives, whether as a customer, a career-planner, or a commuter…
Drive by Daniel H Pink
What really motivates us at work? Competence, Autonomy, and Relatedness, according to Dan Pink…
The Way You Make Me Feel
If it’s true that the only thing that matters in life is how you make people feel, then what does this mean for a purposeful career and a customer-led company?
Watching the Pennies
This week I bought an Apple Watch – and in my struggle to find a use for it, I was reminded of our skewed psychology of money…
The Myths We Need to Survive – Yuval Noah Harari
‘Sapiens’ tackles a few small questions about how the ability to create stories has shaped our prejudices, religious beliefs, and capitalist consumption. So perfect for some light weekend reading…
Design With The End In Mind
Once you see it, you can’t un-see it. Another example of the importance of certainty in the world of customer experience…
Revealing Preferences at BX2015
This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…
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