See No Evil, Hear No Evil… (guest post)
A good friend of mine shares his story about how his company lost touch with their customers, and are now reaping the rewards of finding them again…
Category: Customer Experience
Customer Experience Stories
The Effortless Economy
I was recently reminded of how crucial effortlessness is in creating a brilliant
customer experience, whether that company be an old dog, or a Silicon Valley pup full of new tricks…
The Thick End of the Wedge
What can a failed newspaper teach us about the importance of truly understanding what customers want?
Unpredictable individualism
People will choose the most useful option for them in that moment – and may choose differently every time. Welcome to the world of customer divergence.
One step back, two steps forward
It’s never been more easy to be techno-dazzled, and so never more important to understand the things that won’t change…
Teaching new dogs old tricks
Think slick Silicon Valley start-ups always trounce the analogue old guard at customer experience? Think again…
If I only had a heart…
With the rise of the robots imminent, a return to Oz can remind us about what’s at the heart of great customer experiences…
johnJsills 