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Making Things Better For Customers

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Category: Customer Experience

Customer Experience Stories

Posted on August 2, 2014September 14, 2020

The Made-up Theory of Structured Flexibility

How do you create great experiences for customers, colleagues, and yourself? Have a direction, but give yourself freedom…

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Posted on June 28, 2014February 18, 2018

The Greatest Taxi Firm the World Has Ever Seen

Dealing with those small human moments that provide stress or worry will have a big impact on your customers’ experience…

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Posted on May 8, 2014February 18, 2018

Human content in a digital world

The best content needs to not only be good, but human. That’s possible by being interesting, positive, and relevant…

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Posted on March 31, 2014September 14, 2020

There’s No Time Like the Future

It’s easy to predict that the future will arrive, but it’s far harder to predict what it will look like. So why should we try guess what’s going to happen – and how can doing so help us be, well, better?

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Posted on January 21, 2014September 14, 2020

The Power of Perspective

Understanding the other person’s perception is vital, whether you’re serving customers, running a team, or just trying to be efficient. So why do so many people find it so hard?

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Posted on October 29, 2013February 18, 2018

The Future’s Bright, The Future’s Human

So the world has changed, life has changed, we’ve all gone digital and we don’t know why we make most of the decisions we do. But the experience is increasingly what people pay for, with the best experiences retaining a human element

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Posted on October 1, 2013February 18, 2018

The World According to Trailfinders

Trailfinders are the best Travel Agents in the world – because they understand the importance of the human touch…

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Posted on May 1, 2013February 18, 2018

The trouble with Treating Customers Fairly

Why are we so obsessed by treating customers fairly? Does it matter? And what is ‘fair’, anyway?

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