The Descent to Average
Why do so many great ideas disappear into nothingness? The dreaded descent to average…
Customer-led consultant. Part-time writer. Professional commuter
Why do so many great ideas disappear into nothingness? The dreaded descent to average…
This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…
Kahneman, Gigeringzer, and Rosling all know how to make better decisions. Here’s my summary of what they say – now you just need to decide to read it…
Nudgestock is quite frankly, the best (non) conference I’ve been too.
Irrational or not, Dan Ariely has some interesting thoughts on why we behave the way we do…
Why are we so obsessed by treating customers fairly? Does it matter? And what is ‘fair’, anyway?