Tag: Daniel Kahneman


The Descent to Average

Why do so many great ideas disappear into nothingness? The dreaded descent to average…


Revealing Preferences at BX2015

This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…

How to make better decisions

Deciding How to Decide

Kahneman, Gigeringzer, and Rosling all know how to make better decisions. Here’s my summary of what they say – now you just need to decide to read it…


Nudgestock2 in Fifteen Handy Quotes

Nudgestock is quite frankly, the best (non) conference I’ve been too.


An introduction to Behaving Irrationally – Dan Ariely

Irrational or not, Dan Ariely has some interesting thoughts on why we behave the way we do…

The trouble with Treating Customers Fairly

The trouble with Treating Customers Fairly

Why are we so obsessed by treating customers fairly? Does it matter? And what is ‘fair’, anyway?