Tag: Google

Why you need a human compass to really understand your customers

How do you find real human insight? Explore what people say, do, search for, and shout about…

‘The Great Acceleration’ by Robert Colvile

There are many books written about new technology, and there are many books written about human nature. But this book manages to be one of the few that successfully combines both…

Trends Reunited

So Friends Reunited is no more. But it leaves us with lessons in social networking, online stalking, and the importance of keeping an eye on the trends shaping the world we live in.

Goggles, Heartbeats, and Novelty Socks. Welcome to 2016.

The future’s made of Virtual Reality, surrounded by beard-less Hipsters and colourful socks. Here’s my summary of the 2016 trends reports…

In Search of Certainty

I recently ordered a large plate of nachos. And that got me thinking about the need for certainty in our lives, whether as a customer, a career-planner, or a commuter…

Revealing Preferences at BX2015

This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…

You Know You’re a Child of the 2010’s When…

This week, the future finally crash-landed into the present. So here’s a few sure signs that you grew up in the 2010s…