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Posted on February 24, 2022February 23, 2022

Meaningless Measurement

We live in an epidemic of feedback requests. But rather than helping companies to understand their customers, it might be hindering them instead.

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Posted on October 22, 2020October 20, 2020

Time to Say Goodbye?

One kitchen, several builders, and a reminder that organisations should be saving customers time, not demanding it.

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Posted on August 9, 2017November 18, 2021

The Human Compass

How do you find real human insight? Explore what people say, do, search for, and shout about…

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Posted on January 11, 2017November 18, 2021

‘The Great Acceleration’ by Robert Colvile

There are many books written about new technology, and there are many books written about human nature. But this book manages to be one of the few that successfully combines both…

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Posted on January 22, 2016September 14, 2020

Trends Reunited

So Friends Reunited is no more. But it leaves us with lessons in social networking, online stalking, and the importance of keeping an eye on the trends shaping the world we live in.

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Posted on January 10, 2016September 14, 2020

Goggles, Heartbeats, and Novelty Socks. Welcome to 2016.

The future’s made of Virtual Reality, surrounded by beard-less Hipsters and colourful socks. Here’s my summary of the 2016 trends reports…

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Posted on December 4, 2015September 14, 2020

In Search of Certainty

I recently ordered a large plate of nachos. And that got me thinking about the need for certainty in our lives, whether as a customer, a career-planner, or a commuter…

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Posted on September 3, 2015September 14, 2020

Revealing Preferences at BX2015

This week, the biggest and brightest minds in global Behavioural Insight scurried across Westminster bridge and into the dark depths of the Park Plaza. Here’s some of the things I learnt…

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