Nudgestock 3 in Thirteen Quotes

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‘Rebadge as a ‘retired’ plumber rather than an ‘unemployed plumber’ to get a surge in happiness’

(Rory Sutherland suggesting a novel way to increase happiness for both ex-plumbers and the Office of National Statistics)

‘Asking people hypothetical questions is useful for a number of things – but it’s far better to understand how they react in real life’

(Colin Camerer setting the tone for a day of behavioural brain-stretching)

‘Getting people to imagine doing the behaviour you want is more effective then telling them why they should’

(Colin Camerer starts me plotting ways to get my boss to imagine giving me a pay raise)

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‘I’m not interested in the meaning of life, I’m interested in the meaning of moments’

(Paul Dolan, destroying the entire premise for the Hitchhiker’s Guide to the Galaxy in one devastatingly simple sentence)

‘I’ll update my tinder right away’

(Rory Sutherland on learning that people who use emojis get more dates online)

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‘Your positives are likely to be generic – embrace you vulnerabilities’

(A continent Adam Ferrier introducing us to Wabi-sabi & the brilliant Pratfall effect)

‘Certainty is the crystal meth of decision making – its what everybody craves’

(Gerald Ashley planting the idea for a TV show spin-off Behaviourally Breaking Bad)

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‘We’re in a mess – but to manage your expectations, lunch will be next…’

(Jez Groom proving Gerald Ashley’s theory that all issues are either messes, problems, or puzzles)

 ‘Fundraisers: Upload a profile photo. Smile. And get rich friends to donate big amounts early on’

(Nichola Raihani demonstrating that men really are that stupid…)

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‘Are you nudging for good, or for evil?’

(Richard Thaler draws the battle lines and asks us to pick a side)

‘Firms can make mistakes if they don’t remember they’re in it for the long run, not the short run. What if Uber has surged it’s pricing during 9/11?’

(Richard Thaler demonstrating why a 30-year old study is more relevant as ever )

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‘Ethical nudging in one sentence: Be fair – and if you can’t be fair, seem fair’ 

(Richard Thaler summing up the talks with a challenge to would-be nudgers everywhere)

‘Rory does the talking, I do the doing’

(Jez Groom introduces the inaugural Nudge Awards and confirms long-held suspicions in the Nudgestock community)

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I really hope you enjoyed this article. If you did, I’d love you to subscribe to my blog at to get new thoughts sent to you on an infrequent basis, and find me on twitter @johnJsills.

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